Tired of Bedtime Battles to get the kids to sleep? Netflix is here to help.
We all know too well that kids can get pretty creative when it comes to circumventing their dreaded bedtime. Yet regardless of their children’s clever tricks or tantrums, parents around the world are taking a stand against these nightly ‘bedtime battles’.
New global research conducted by streaming giants Netflix reveals the ins and outs of these so-called bedtime battles; from which countries are the most effective in getting their kids to sleep, to the most popular (if unsuccessful) tactics used by children evading bedtime in countries around the world.
The new research – based on a global survey of over 7,000 parents – reveals not only which countries see parents taking the longest to get their kids to sleep, but also the tactics used by kids to prolong these precious minutes of awake time.
- Mums and dads in the UK lure kids to sleep with bedtime bribes: Although they are reluctant to admit it, a third of parents in the UK say that one of the quickest ways to get their kids into bed is with a bribe (33% vs. 28%, globally); with the chance to stay up later on weekends (30% vs. 29%) and food or snacks (21% vs. 18%) among the most popular tactics used.
- Brazilian kids are the best bedtime negotiators. Parents in Brazil are most likely to say their kids’ stall tactics “frequently” work (52% vs 44%, on average globally), with kids in this country most likely to use the ‘”just five more minutes” negotiation tactic (51% vs 42%, globally).
- Kids in Mexico say the darndest things: Parents in Mexico are significantly more likely to say that they give in and allow their children to stay up past their bedtime thanks to cute stall tactics (60% vs. 41%, globally).
- Australian parents are least likely to bend the bedtime rules: Parents in Australia are among those most likely to say they never make compromises to get their child into bed (26% vs. 21%, globally).
- Warning to Canadian kids – don’t try anything cute: Parents in Canada are significantly more likely to disagree that their child’s stall tactics can be too cute or so clever that they give in and let them stay up past their bedtime (61% disagree vs. 51 globally).
- Bedtime in France is a dream come true. Not only is France the No. 1 country where kids get to bed on time most days of the week (5.1 days per week in France vs. 4.8 days a week globally), but parents there also spend the least amount of time getting them to bed (12.3 minutes vs. 17.5 average).
- The US is the biggest bedtime battleground. American kids are the most likely to try creative stall tactics (66 % vs 61% average globally), and it takes parents the longest to get them to bed (19.3 minutes vs. 17.5 minutes globally).
To help combat some of these bedtime battles, Netflix and DreamWorks Animation today announce the launch of their new secret weapon: Dinotrux 5 Minute Favorites.
Giving adults the last laugh, this little trick disguises five minute clips of popular favourite Dinotrux – a show whose episodes are usually 25 minutes long – as full length episodes, meaning that children think they’re getting away with more awake time than they really are. Ingenious!
Taking advantage of parents’ insider knowledge that kids simply love re-watching their favourite scenes of a show over and over again, Dinotrux 5 Minute Favorites launches on Netflix today. So ‘indulge’ your kids with the adventures of Ty-Rux and Revvit as they demonstrate the important lessons of teamwork and friendship in a satisfying, bitesized portion.
Netflix has also put together this very cute breakdown of the types of characters that come out to play when bedtime comes a-knocking. Which of these ‘stall styles’ is most closely matched to your little monster?