Sky Sports Wins Rights to Premier League Clips
Sky Sports has won the right to air ‘near-live’ clips of the Premier League.
The broadcasting giants were beaten back in 2013 by News International, who went on to claim the rights and share the clips on The Sun, The Times and The Sunday Times‘ websites and mobile apps throughout the three-year deal which allowed the information to be disseminated across a number of platforms for users.
But as part of the new three-year deal with Sky, which starts from the 2016-17 season, an exclusive distribution partnership with News UK has been agreed to allow the clips to be distributed across The Sunday Times, The Times and The Sun digital services.
Sky Sports Managing Director Barney Francis said: “Sky Sports is the home of the Premier League and this will allow us to offer our customers even more content across mobile and online.
“The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media.
“However they choose to watch, our customers will have all the defining moments from the Premier League at their fingertips for years to come.”
The CEO of News UK Mike Darcey continued: “We are delighted to be teaming up with Sky Sports for this exclusive distribution partnership, which gives us the green light to continue bringing Premier League clips to our engaged customers for another three years.
“It was a competitive process with lots of interest from across the industry, which is testament to the innovation displayed by, and intuitive marketing campaigns created by, teams at News UK since first winning the rights in 2013.
“This new partnership with Sky Sports will undoubtedly bring a better product to market for our customers.”
The deal includes every Premier League match, including in-match content and highlights, which will be made available to customers across the web and mobile.