Pokémon Go scores $14 million for Nintendo in its first week
There’s no questioning that Pokémon Go is the gaming event of the century so far. Released just last week in a select handful of locations, the The Pokémon Company x Niantic augmented reality game, which users can download as a free Android or iOS app on their mobile devices, has already driven Nintendo stock prices in Tokyo up by 25%, garnered more active users than Tinder in the United States, and caused everyone on our route to the office to trip over one another in trying to catch a Hitmonchan.
According to a report from SuperData, Pokémon Go has managed to instantly reach the top-grossing ranks on both Android and iOS platforms over just a few days, and early estimates indicate that the game has so far managed to generate US$14.04 million across mobile platforms since its release.
However, SuperData has questioned whether the game can upkeep its current momentum and cultivate a loyal following, saying:
“Just like every other mobile game it will have to face the retention figures after 7, 30, and 90 days. Chances are we are looking at the mobile games’ equivalent of a summer hit song rather than a revolution in the mobile game monarchy”.
While Pokémon Go has not yet officially launched in the UK, British iOS users are able to download the app from Australian and New Zealand app stores by creating new Apple IDs.