Pokémon GO overtakes Facebook, Twitter and Snapchat
It may only be a week old, but augmented reality game Pokémon GO has already become more popular than social media giants Facebook, Twitter and Snapchat.
According to data from mobile app intelligence firm Sensor Tower, users are spending more time on the groundbreaking new game from The Pokémon Company and Niantic than they are on social media.
The stats reveal that Pokémon GO receives just over 33 minutes of average daily use, while Facebook’s app saw an average of 22 minutes of use, Snapchat sat at 18 minutes, and Twitter just 17 minutes.
Available as a free download for Android and iOS, Pokémon GO has already driven Nintendo stock prices in Tokyo up by 25%, garnered more active users than Tinder in the United States, and caused everyone on our route to the office to trip over one another in trying to catch a Hitmonchan.
Early estimates indicate that the game has so far managed to generate US$14.04 million across mobile platforms since its release.
However, the impressive stats still don’t put Pokémon Go ahead of gaming sensations Game of War, which currently holds an average of 2 hours of daily usage, and Candy Crush Saga, which has fans spending an average of 43 minutes on gameplay.
Nevertheless, as Pokémon GO continues to roll out in ever more locations, and developers work on ironing out some of its bugs, we expect it will only grow bigger and better from here.