Netflix launches interactive TV shows where you choose what happens
Netflix has announced the arrival of interactive storytelling onto the site.
The streaming service will soon release TV shows that allow viewers to decide what happens next during an episode.
The feature has only been introduced into children’s programmes at present, although Netflix has claimed they will be extending the technology for all audiences in the future.
The first release is Puss In Book: Trapped In An Epic Tale, clips of which can be seen in the new Netflix trailer.
Users are presented with 13 different directions they can take the story, meaning there are numerous variations to the show which could last anywhere between 18 minutes and 40 minutes.
With 13 different choices presented throughout, viewers can whip through the adventure in 18 minutes, while the longest root can take almost 40 minutes.
Carla Engelbrecht Fisher, director of product innovation at Netflix, said: “This project has taken two-and-a-half years, it’s been a long time coming and it’s all about how to make the members’ experience better.
“Kids think everything is there to be interacted with so we took all those things and it was this great a-ha moment – we can put kids into the directors’ seat and let them control the story.
“We have tested with kids as young as four but they often had younger siblings there and they all understand touch screens and they love that they get to choose and pick.”
When asked whether adults will get to enjoy the feature too, Engelbrecht Fisher said: “We have built the tools to be able to offer this to our creators, who have stories to tell. It’s all about the stories.”